“You've got to have an idea or a problem that you want to right that you're passionate about, otherwise you're not going to have the perseverance to stick it through. I think that's half the battle right there.” – Steve Jobs
This is exactly what happened to Registered Nurse, Kim Renton while she was enjoying a successful career as the co-founder of KAPPS, a professional training company for doctors across North America. KAPPS used a hands-on medical aesthetic training approach to teaching the art and science of injection techniques of Botox and advanced facial filler. Already an entrepreneur, Kim noticed another “problem” that she wanted to “right".
Nurse + Perseverance = Innovator
After years spent injecting thousands of patients, she noticed that there were actually two types of wrinkles. Those caused by the normal aging process of muscle contraction while expressing ourselves.. such as smiling or frowning AND those that had nothing to do with expression but from something else we were doing every day.. and night.
After some research she became aware of what cosmetic dermatologists have long known (but was not widely accepted) that sleeping on one’s side or stomach could be prematurely aging us! These sleep positions led to unwanted compression of our faces into our pillow that were causing permanent lines/wrinkles on our faces.
Why Doesn’t Botox work?
Treating these kinds of "sleep wrinkles" with Botox was FUTILE as they are not caused by expressions like smiling and frowning. Relaxing the muscles with Botox had no effect whatsoever.
Fillers would certainly work in filling the creases in the skin but, unfortunately, when the patient returns to their usual poor sleeping position the filler product is soon displaced and money and time is wasted.
Not Just Wrinkles… Loss of Volume too
Additionally, the habitual face-into-the pillow sleep position leads to a deflation of the side we favour. In her practice she found she was injecting significantly more product into one side of the face to make sure her handiwork was balanced. The cost of sleeping on one’s face was expensive!
If sleeping with your face in a pillow is a nightly routine, then you can develop permanent sleep lines. And you don't have to plunge head first to get these lines; even years spent sleeping on your side can cause wrinkles."
~ American Academy of Dermatology
How We Sleep is Key
The bottom line became “prevention”. Preventing the clients from sleeping on their faces.
Unfortunately 75% of us are committed to side sleeping. The only advice from anti-aging professionals was to sleep on our backs! That is much easier to say than do!
So Kim teamed up with a fellow nurse to try to “reinvent” the pillow. How could a pillow promote back sleeping but also allow side sleeping without the facial compression and tissue shift?
The Solution: The Anti-Wrinkle Pillow
After 2.5 years of research and development, Kim with her business partner (a fellow nurse with background in plastic surgery, burns, cranial facial surgery AND a personal history of spinal surgery) designed and patented the first Anti-Wrinkle Pillow of its kind.
Equally Anti-Aging and Ergonomic … the enVy , Anti-Aging/ Wellness pillow was introduced .
“Mashing your face into a pillow for eight hours every night can lead to lines, sagging and asymmetries caused by tissue shift and compression”, says Kim Renton, co creator of the enVy pillow.
The enVy Pillow is a chiropractic pillow with a medical device designation and designed to keep you off your face when you sleep on your side… decreasing the amount of tissue compression and shifting we experience while sleeping (see photo below).
It can soften and prevent sleep wrinkles depending on the depth and severity of the wrinkles. The pillow has pulled no punches and has every anti-aging benefit built in... from smooth Bamboo Pillow case or the Silk pillow case options to high quality LuxFeel breathable memory foam that does not become firm in cold weather.
“Although some wrinkles need to be filled to be removed completely, when using this pillow after having filler injections you will keep the wrinkles from coming back.”~ Kim Renton
As Kim says to those who have invested in botox or fillers...'the enVy Pillow is an investment in what you just invested in'. Check out the enVy pillow line at www.envypillow.com.